Listening to Customers

 

For this post I chose to talk about the recent recall from General Motors. Yesterday, Gm announced a recall of forty thousand Chevy Silverado trucks because of a risk of fire. I was interested in this topic because Gm recalled trucks as old as 2019 and, in my opinion, four years is a long time before you notice a problem like this.

The company’s social media is mostly focused on the environment of the company, and marketing to prospective employees and building rapport with customers.  There social media sites feature video from employees showcasing the production environment, as well as some announcements and some videos showcasing first responders learning how to best deal with emergencies involving electric vehicles. General Motors has not yet responded to people talking about the recall, though they did report that they are not aware of any injuries related to the recalled trucks.

General Motors finished with a strong fourth quarter in 2022, and looks to continue their upward trend through 2023. Though their results will be hampered by the recall and the cost of fixing the recalled trucks. Because the recall was only announced yesterday it is difficult to tell how their marketing efforts will be affected in the coming weeks. If I was the manager I would use the social media accounts to directly assure people online that any issues will be handled quickly and that all drivers will be back on the road again soon.

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