Listening to Customers
For this post I chose to talk about the recent recall from General Motors. Yesterday, Gm announced a recall of forty thousand Chevy Silverado trucks because of a risk of fire. I was interested in this topic because Gm recalled trucks as old as 2019 and, in my opinion, four years is a long time before you notice a problem like this. The company’s social media is mostly focused on the environment of the company, and marketing to prospective employees and building rapport with customers. There social media sites feature video from employees showcasing the production environment, as well as some announcements and some videos showcasing first responders learning how to best deal with emergencies involving electric vehicles. General Motors has not yet responded to people talking about the recall, though they did report that they are not aware of any injuries related to the recalled trucks. General Motors finished with a strong fourth quarter in 2022, and looks to continue th...
